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To be a good SEO and to be a professional SEO it need’s lot of things. I sometimes see people calling themselves “SEO Experts” looking to make a quick fortune, but there is lot of things in which you should have well acquaint knowledge to hold the title of SEO expert.

Firstly, As an SEO, knowledge of html is must; we understand how the search engines are reading the source code of the web pages with the good knowledge of html.

Now comes CSS, We know all the basics of CSS fluently, which include transforming a JS menu to css menu. Handling heading tags are part of our daily routine.
We know how to conclude on best keywords by looking at popularity, competitiveness and relevance, which will work dramatically to keep our clients up rank.

We know all the technicalities of good writing, where to place keywords, what should be the proximity of keywords which will make content the keyword rich content and also at the same time we also keep in mind that it should not be look like keyword stuffing. Good content serves as link draggers. We write blogs, articles to increase the web visibility of your website, which increase the traffic for sure.

We understand how link power flows through a site, and how search engine use links as a preferable voting mechanism. This includes the well acquaintance with the SEO tools. We understand perfectly the factors of Link building like Anchors, Link position, Link relevance, Age, surrounding text, C-class IPs and more. Links are vital for SEO.

We know how search engines rank pages. We observe, study and test until we have a good understanding on how it works. We know the differences between the major search engines in their ranking algorithms.

We know the proper way of redirecting a page or site, the 301 redirect. We know how to do it in .htaccess, PHP and when to do it.

We know how to make nice, clean URL’s.

We are well aware of the factors that can be the reason of penalties or banning in the search engines. The knowledge of these factors is very important.

We know what our competitors are doing, how well optimized their sites are and how they get their links.

We have fully defined process, which is followed strictly in our course of work.

And the last but not the least, the experience in the SEO field……we have a dedicated team of SEO’s which has good number of experience in SEO and this matters a lot, because in SEO only experience can teach you many hidden things of “Search engine optimization”.

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    The author is not a Wordpress expert nor a web genius. Just another guy spending too much time online. The articles featured here are meant for basic level understanding.

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